Strategy
The AI shouldn't be a feature. It should be invisible.
Why the best AI products don't have chatbots or "Ask AI" buttons. The moat is in what users never see.
Feb 2026Strategic Marketing Partner
I've had every marketing disease so you don't have to. I embed in your team, build what's missing, and leave before you get sick of me.
- HubSpot Solutions Provider
- 10+ years B2B
- 100+ companies survived
← not an agency
yes, just one guy ↗
Observe ◆ Shape ◆ Craft ◆ Operate
Burned millions on campaigns so you don't have to
Observe ◆ Shape ◆ Craft ◆ Operate
The guy who says no in meetings
Observe ◆ Shape ◆ Craft ◆ Operate
Burned millions on campaigns so you don't have to
Observe ◆ Shape ◆ Craft ◆ Operate
The guy who says no in meetings
Worked with
Worked with
Worked with
I observe the chaos, shape it visually, craft it carefully, and operate it transparently. Not fixing what's broken — building what's missing.
The Pattern
Sound familiar?
01
You're entering a new market and nobody's owning the marketing
02
The team is busy but pipeline isn't growing
03
You've hired agencies. Got slides. Not results.
04
Marketing and sales work from different realities
05
The founder is still writing half the emails
How I Think
Observe. Shape. Craft. Operate.
Not a process deck. This is how I actually work — every engagement, every context.
01
Observe
Before doing anything, I watch. I create accounts, request demos, test competitors. I ask questions that sound stupid until the answer reveals something nobody noticed.
02
Shape
Once I see the problem, I draw it. Flows, maps, positioning frameworks. When everyone can see what's broken, fixing it gets easier.
03
Craft
Then I build. Strategy, campaigns, systems, copy — whatever the situation needs. Design, micro-copy — these aren't finishing touches.
04
Operate
I make it run. And I document it so it survives without me. The only thing worse than chaos is repeating it.
"Asger brings not just expertise, but a hacker mindset that makes him approach challenges with creativity and energy."
Daniel Duus Lindegaard
CTO, KUBO Robot
Working Together
What working together looks like
Two ways in. One is a snapshot, the other is a partnership.
Entry Point
Assessment
Not sure what's broken? Start here.
- Visual map of your marketing landscape
- Gap analysis and prioritised roadmap
- Honest recommendation on next steps
- Low commitment — no strings attached
From 25.000 kr
1–2 weeks · one-time
Flagship
Embedded Partner
Ready to build? I join your team.
- Full marketing strategy and execution
- CRM, campaigns, content, systems
- Team mentoring and knowledge transfer
- Everything documented — built-in exit plan
From 28.000 kr /month
3-month minimum · 2–4 days/week
"Quicker implementation and the value of having a direct 1:1 resource that can translate my input to output without being colored by 'the way things work.'"
Adam
Senior VP Commercial, Viabill
The Edge
Why one person, not an agency
You don't need more people. You need the right one, deeply embedded.
Cross-context intelligence
I work across industries simultaneously. What I learn in A, I use to win in B.
I think AND therefore I build
Strategy in the morning, system build in the afternoon. Same person, no handoff.
Easy product, complex story
My sweet spot: products where the concept is simple but the market story is tangled.
Visual thinker
I draw the problem before I solve it. Flows, maps, diagrams.
Technical depth
I code, build automations, understand APIs. I don't recommend integrations — I build them.
I make myself replaceable
Everything documented. Team trained. Independence, not dependency.
0
Companies helped
0
Years in B2B
0
Active clients
"He was hands-on throughout the time we worked with him, and proactively provided suggestions to new issues arising from testing."
Lars Richter
CEO, Rebels
Proof
Real work, anonymised
Digital Identity
A digital identity startup entering the EU market
Defined positioning across three market lanes. Built messaging framework, website architecture, content strategy, and B2B pipeline for a product competing with government alternatives.
Wind Energy
An industrial B2B company entering the US market
Built complete GTM from zero: CRM, Google Ads, LinkedIn strategy, trade show playbook, and multilingual website for niche engineering services.
Fintech
A fintech scaling its sales operations
Rebuilt CRM architecture, automated lead routing, cleaned 40% duplicate data. Lead response time: 24 hours → under 2.
Community Board
View all →
Field Notes
Positioning
Stop saying "we're the Uber of X"
Analogy-based positioning is lazy positioning. Your customers don't care about Uber.
Feb 2026
Operations
Your CRM isn't broken. Your process is.
Three times this month I've been asked to fix a CRM. Three times the CRM was fine.
Jan 2026
Consulting
The embedded model beats agencies.
After 10 years of watching companies hire agencies and get disappointed, I stopped being one.
Jan 2026Ready to stop being busy and start moving?
Book a conversationNo deck required. No meetings about meetings.